Data & Society > our work > press coverage > 3 Million Uber Drivers Are About to Get a New Boss

The Atlantic | 04.10.18

3 Million Uber Drivers Are About to Get a New Boss

Alex Rosenblat

What happens when an algorithm becomes your boss? The Atlantic cites research by Data & Society Researcher Alex Rosenblat and Luke Stark, a media-studies scholar at Dartmouth College.

“’Through the Uber app’s design and deployment, the company produces the equivalent effects of what most reasonable observers would define as a managed labor force,” write Stark and Rosenblat. ‘At the same time, the decentralized structure of Uber’s systems and their rhetorical invocation of ‘platforms’ and ‘algorithms’ may render the impression that Uber has a limited managerial role over driver behaviors.’”

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