Data & Society > our work > press coverage > Amazon doesn’t consider the race of its customers. Should it?

Bloomberg | 04.21.16

Amazon doesn’t consider the race of its customers. Should it?

Sorelle Friedler

D&S Fellow Sorelle Friedler was quoted in this piece in Bloomberg discussing Amazon’s choice to provide same-day services to some neighborhoods, but not to others.

“As soon as you try to represent something as complex as a neighborhood with a spreadsheet based on a few variables, you’ve made some generalizations and assumptions that may not be true, and they may not affect all people equally,” says Sorelle Friedler, a computer science professor at Haverford College who studies data bias. “There is so much systemic bias with respect to race. If you aren’t purposefully trying to identify it and correct it, this bias is likely to creep into your outcomes.”

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