Data & Society > our work > press coverage > At Uber, the Algorithm Is More Controlling Than the Real Boss

The Wall Street Journal | 11.04.15

At Uber, the Algorithm Is More Controlling Than the Real Boss

Alex Rosenblat

D&S researcher Alex Rosenblat and Luke Stark’s work was discussed in this Wall Street Journal piece discussing Uber’s control over its workers.

The company’s algorithm uses performance metrics, scheduling prompts, behavioral suggestions, dynamic prices, and information asymmetry “as a substitute for direct managerial power and control,” they wrote.

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