Data & Society > our work > press coverage > Can Facebook and Google Be Disrupted?

New York Magazine | 12.12.17

Can Facebook and Google Be Disrupted?

Robyn Caplan

Researcher Robyn Caplan offers path dependence as a means to understand the hold platforms have on the news media/ad ecosystem in Select/All.

“Robyn Caplan, a researcher at Data & Society, suggests that it may be helpful to think of how they do this using another concept: path dependence, ‘which holds … that once a country or society has started down a particular road, the costs of reversal are very high.'”

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