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points | 01.17.18

Don’t Call AI “Magic”

Madeleine Clare Elish

Artificial intelligence is being increasingly used across multiple sectors and people often refer to its function as “magic.” In this blogpost, D&S researcher Madeleine Clare Elish points out how there’s nothing magical about AI and reminds us that the human labor involved in making AI systems work is offered rendered invisible.

“From one perspective, this makes sense: Working like magic implies impressive and seamless functionality and the means by which the effect was achieved is hidden from view or even irrelevant. Yet, from another perspective, implying something works like magic focuses attention on the end result, denying an accounting of the means by which that end result was reached.”

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