Data & Society > our work > Points > Facebook math: How 270,000 became 87 million

points | 04.11.18

Facebook math: How 270,000 became 87 million

Anne L. Washington

For Data & Society Points, Visiting Scholar Anne Washington breaks down the numbers behind Facebook and Cambridge Analytica.

“How did the choices made by only 270,000 Facebook users affect millions of people? How is it possible that the estimate of those affected changed from 50 million to 87 million so quickly? As a professor of data policy, I am interested in how information flows within organizations. In the case of Facebook and Cambridge Analytica, I was curious why this number was so inexact.”

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