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Medium | 07.19.16

Is Your Uber/Lyft Driver in Stealth Mode?

Alex Rosenblat

D&S researcher Alex Rosenblat writes more of her field notes.

There are lots of reasons drivers might opt to disguise or promote their work as ridehail drivers. To help passengers locate them on a busy street, trade dress can be helpful, but not all drivers want to be identified explicitly as Uber or Lyft drivers.

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