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Civicist | 11.07.16

It’s the Data, Stupid (Again)

Micah L. Sifry

D&S advisor Micah Sifry discusses the effectiveness of  data-driven campaigns.

This is the two-dimensional world that data-driven campaigning is optimized for. It gets results at the margins, and tomorrow many Democratic professionals will congratulate themselves for another job well done. If the people at Trump’s rallies, and at Sanders’, taught us anything this year, it’s that being a name in a file isn’t enough. A political party can’t just be a vehicle for gathering votes. And the work of politics isn’t over when a campaign ends. It’s just beginning.

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