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New York Times | 03.15.15

Managers Turn to Computer Games, Aiming for More Efficient Employees

Karen Levy

“Karen Levy, a fellow at the Data and Society Research Institute…recently completed a three-year study on performance tracking in a decidedly old-line business: trucking. Over the last two decades, the industry has used GPS and other technologies to measure how fast drivers are going and how suddenly they brake, with the goal of getting goods delivered quickly but not so quickly that drivers waste gas.
“To make drivers more efficient, companies post scoreboards in the break rooms or mail bonus checks to spouses so that they get competitive pressure from home as well as work. […]
“‘If you distract workers with the idea that they are playing the game, they don’t challenge the rules of the game,’ [Levy] said.”

Conor Dougherty and Quentin Hardy, Managers Turn to Computer Games, Aiming for More Efficient Employees, New York Times, March 15, 2015

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