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Never lose your Uber again! New colour changing strips allows cars to ‘flash’ at their passengers

D&S researcher Alex Rosenblat’s work was quoted in this Daily Mail piece discussing Uber’s new strategies to help users find their rides.

‘If a potential passenger opened up the app and saw no cars around, she might take another cab service.
‘What the passenger app shows can be deceptive,’ writes Mr [sic] Rosenblat, who found that Uber drivers ‘across multiple forums discuss the fake cars they see on their own residential streets’.