Data & Society > our work > press coverage > Next Stop, Uberland: The Onrushing Algorithmic Future of Work

New York Magazine | 11.15.18

Next Stop, Uberland: The Onrushing Algorithmic Future of Work

Alex Rosenblat

Adrien Chen reviews Data & Society Researcher Alex Rosenblat’s October 2018 book Uberland: How Algorithms are Rewriting the Rules of Work.

“One thing you get from reading Alex Rosenblat’s Uberland: How Algorithms Are Rewriting the Rules of Work, is that there is nothing inevitable about management trending in a positive direction. Drawing on four years of ethnographic research among Uber drivers, Rosenblat has produced a thoroughly dystopian report that details how millions of drivers are now managed by a computerized system that combines the hard authoritarianism of Frederick Winslow Taylor with the cynical cheerleading of Michael Scott.”


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