Data & Society > Swarm of Uber on-screen taxis often ‘phantoms’, says investigation

The Independent | 07.28.15

Swarm of Uber on-screen taxis often ‘phantoms’, says investigation

Alex Rosenblat

D&S researcher Alex Rosenblat was quoted in this piece by The Independent exploring Uber’s mapping algorithm

“If a potential passenger opened up the app and saw no cars around, she might take another cab service. But if she saw a cluster of cars seemingly milling around on the same street, she’s more likely to request a ride,” wrote [Ms] Rosenblat, whose research – funded by Microsoft – is published on Vice magazine’s Motherboard blog.

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