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Fast Company | 11.26.17

What Does Facebook Messenger Mean For The Future Of Political Propaganda?

Robyn Caplan

D&S researcher Robyn Caplan weighs in on Facebook’s move to potentially advertise on Messenger.

“’It’s one thing to be selling a product at the exact right time,’ says Robyn Caplan, a researcher at the Data & Society think tank, of Facebook’s ad targeting. ‘It’s another thing to start selling ideas at the exact right time. What are the circumstances in which [targeting] should be allowed? We’ve created specific guidelines around ads in past media regimes.’”

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