D&S researcher Robyn Caplan weighs in on Facebook’s move to potentially advertise on Messenger.
“’It’s one thing to be selling a product at the exact right time,’ says Robyn Caplan, a researcher at the Data & Society think tank, of Facebook’s ad targeting. ‘It’s another thing to start selling ideas at the exact right time. What are the circumstances in which [targeting] should be allowed? We’ve created specific guidelines around ads in past media regimes.’”