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New York Magazine | 12.15.18

Why YouTube’s Biggest Star Can’t Be Canceled

Becca Lewis

In his analysis of one of YouTube’s influencers, Max Read references Data & Society Researcher Becca Lewis’s report Alternative Influence.

“And if you start from the position that PewDiePie is great and his critics unfair (and possibly disingenuous), you may soon find yourself taking on some unfortunate new political positions — especially since, as the academic Becca Lewis extensively documented in a report for Data & Society earlier this year, the far right has developed a considerable influence network on YouTube poised to take advantage of exactly this dynamic. Until we find a way to change the culture of megaplatforms, that’s probably not going to go away.”

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