newspaper article | 01.03.16
D&S Advisor Ethan Zuckerman contemplates the sustainability of advertising on the internet in 2016 and why advertisers continue to go through all the trouble to track a user across their devices:
The simple truth is that web ads don’t work very well. People hate them – which is why we block them – and almost no one voluntarily clicks on them. So internet advertising companies need to promise advertisers that putting us under more surveillance will magically make web ads work. When ads follow you from your TV screen to your computer to your phone, you’ll surely click on them, right?