On Race and Technoculture | Part I

In Distributed Blackness, André Brock asks where Blackness manifests in the ideology of Western technoculture. Using critical technocultural discourse analysis (Brock, 2018), Afro-optimism, and libidinal economic theory, this talk employs Black Twitter as an exemplar of Black cyberculture: digital practice and artifacts informed by a Black aesthetic.

Technoculture is the American mythos (Dinerstein, 2006) and ideology; a belief system powering the coercive, political, and carceral relations between culture and technology. Once enslaved, historically disenfranchised, never deemed literate, Blackness is understood as the object of Western technical and civilizational practices. This critical intervention for internet research and science and technology studies (STS) reorients Western technoculture’s practices of “race-as- technology” (Chun 2009) to visualize Blackness as technological subjects rather than as “things.” Hence, Black technoculture.