Data & Society Media Manipulation Research Lead Joan Donovan draws on insights from the Data & Society report, Weaponizing the Digital Influence Machine, to explain how online advertising technology has radically changed political communications.
“’If we were looking for a digital revolution, it happened in advertising online. Much of online advertising is completely unregulated and unmanaged. Political strategists understood this new opportunity and capitalized on it by serving up digital disinformation using ads as the delivery system. No politician can campaign ethically under these conditions because they are just out gunned by those who are willing to use these systems to do damage.’”