Becca Lewis researches online political subcultures and grassroots media movements, with a focus on influence-building, media manipulation, and disinformation efforts among these groups. She holds an MSc in Social Science from the Oxford Internet Institute, where she researched the role of information and digital media technologies in political campaigns.
Data & Society"Alternative Influence" by Rebecca Lewis identifies an alternative media system on YouTube that adopts the techniques of brand influencers to build audiences and “sell” them political ideology. Read moreSeptember 2018
Data & Society"Media Manipulation and Disinformation Online" delves into how various internet subcultures leverage both the techniques of participatory culture and the affordances of social media to spread their various beliefs. Read moreMay 2017