Jeff Hancock on The Facebook Study: A Personal Account of Big Data and Ethics:
Big social data, such as that produced by Facebook and Twitter, have the potential to transform the social sciences and lead to advances in understanding human behavior. At the same time, novel large-scale methods and forms of collaboration between academia and industry raise new ethical questions. In this talk Jeff Hancock will discuss the Facebook emotion study and step through several aspects of the study that involve important ethical decision points, and provide some insights on why the study generated such massive attention and criticism. Jeff will also discuss some of the personal costs, opportunities and lessons associated with this level and kind of controversy.