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Forbes | 10.28.18

Algorithms And ‘Uberland’ Are Driving Us Into Digital Serfdom

Alex Rosenblat

Data & Society Researcher Alex Rosenblat’s new book Uberland reviewed in Business Insider.

“In her 2018 book UBERLAND: How Algorithms Are Rewriting The Rules Of Work, technology ethnographer Alex Rosenblat shows how Uber and other ride-hail apps pushed new methods for managing workers that have come at a cost, and caused plenty of confusion along the way. Starting with the systems behind Uber’s main purpose, to connect available drivers with nearby riders in real time, algorithms have also come to threaten the sense of parity that drew drivers and riders to such apps to begin with.”

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