Data & Society > our work > newspaper article > Can’t Put Down Your Device? That’s by Design

newspaper article | 12.05.15

Can’t Put Down Your Device? That’s by Design

Natasha Singer

Can’t stop watching that new show on Netflix? Or perhaps the advent and marketing of T-Mobile’s “BingeOn” option has made you reflect on your Friday night rituals. D&S fellow Natasha Singer reports on the phenomenon known as the ‘network effect’ and a website of the same name that was created by a software engineer that formerly worked for Instagram. The site “Network Effect” presents users with an audio and visual ‘smorgasbord of human behavior’ yet unlike other apps or streaming services the design is ‘deliberately disjointed and discomfiting.’

As the site underscores, digital life keeps us hooked with an infinite entertainment stream as its default setting. Tech companies often set it up that way.

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