Data & Society > our work > blog posts > Getting the formula right: Social trust, A/B testing and research ethics

blog post | 08.03.15

Getting the formula right: Social trust, A/B testing and research ethics

Jacob Metcalf

In this blogpost for Ethical Resolve, researcher Jacob Metcalf discusses A/B testing and research ethics and argues that:

…data scientists need to earn the social trust that is the foundation of ethical research in any field. Ultimately, the foundations of ethical research are about trusting social relationships, not our assumptions about how experiments are constituted. This is a critical moment for data-driven enterprises to get creative and thoughtful about building such trust.

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