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Tampa Bay Times | 11.11.16

How data failed us in calling an election

Steve Lohr, Natasha Singer

D&S affiliate Natasha Singer and Steve Lohr discuss the role of data in the 2016 election.

Virtually all the major vote forecasters, including Nate Silver’s FiveThirtyEight site, the New York Times‘ Upshot and the Princeton Election Consortium, put Clinton’s chances of winning in the 70 percent to 99 percent range. The election prediction business is one small aspect of a far-reaching change across industries that have increasingly become obsessed with data, the value of it and the potential to mine it for cost-saving and profitmaking insights. It is a behind-the-scenes technology that quietly drives everything from the ads that people see online to billion-dollar acquisition deals.

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