Data & Society > our work > press coverage > In Macedonia’s fake news hub, teen shows AP how it’s done

AP | 12.02.16

In Macedonia’s fake news hub, teen shows AP how it’s done

Robyn Caplan

D&S researcher Robyn Caplan was interviewed by AP about fake news, specifically in regards to the fake news industry in Macedonia.

“Telling real from fake is difficult when people are intentionally trying to mask this from you,” said Robyn Caplan, a researcher at Data & Society, a New York-based institute that studies the cultural impact of technological change.

“The headlines that this Macedonian guy was using would have, could have been found a few years ago on something like — not in the same political sentiment — on Upworthy or on Elite Daily” she said in a telephone interview, referring to two websites that pioneered the viral news phenomenon. “They’re building off of practices that people have become really used to.”

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