ITProPortal | 07.29.15
D&S researcher Alex Rosenblat was quoted in an ITProPortal piece discussing Uber map-building.
Alex Rosenblat, a New York-based data researcher who studied how Uber drivers interact with the Uber app, alleges that Uber customers are manipulated by the symbols on their screens, Independent says.
If a potential passenger opened up the app and saw no cars around, she might take another cab service. But if she saw a cluster of cars seemingly milling around on the same street, she’s more likely to request a ride”