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ITProPortal | 07.29.15

Is Uber’s taxi map full of fake cabbies?

Alex Rosenblat

D&S researcher Alex Rosenblat was quoted in an ITProPortal piece discussing Uber map-building.

Alex Rosenblat, a New York-based data researcher who studied how Uber drivers interact with the Uber app, alleges that Uber customers are manipulated by the symbols on their screens, Independent says.

If a potential passenger opened up the app and saw no cars around, she might take another cab service. But if she saw a cluster of cars seemingly milling around on the same street, she’s more likely to request a ride”

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