Data & Society > our work > press coverage > Uber Fudges The Position Of Local Drivers, But They’ve Got A Pretty Good Reason Why

Fast Company | 07.29.15

Uber Fudges The Position Of Local Drivers, But They’ve Got A Pretty Good Reason Why

Alex Rosenblat

D&S researcher Alex Rosenblat was cited in this piece by Fast Company discussing the ethics of Uber’s ‘mirage marketplace’.

On Monday, Vice’s Motherboard published an exposé on Uber’s map-based UI. Its most cutting claim was that Uber had been fabricating the cars that you see as available in the area. In one screenshot the site published, three Uber drivers were shown cruising down a residential block in the middle of nowhere. Even though they were a stone’s throw from the intended pickup point, somehow the nearest driver was still 17 minutes away. Contacting customer service, Motherboard was told that the cars on the map shouldn’t been considered anything beyond a “screensaver.”

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