Director of Creative Strategy

Sam Hinds

Sam Hinds envisions and cultivates the most resonant insights, stories, and experiences from our research.

Sam Hinds is a creative director and strategist who works with emerging technology experts to envision and cultivate resonant stories, products, and experiences. She leads a team that translates research through design and creative direction, media engagement, digital content strategy, copy, and interdisciplinary analysis.

Sam ideates Data & Society’s media and international collaborations and presents on AI and disinformation to incubators and leadership groups. She has spoken at re:publica, Katapult Future Fest, the School of Visual Arts, and the University of Oxford. Sam also serves on the senior team responsible for institutional sustainability, culture, and strategic planning.

Previous roles include directing communications design studio Tact Department, directing communications and marketing for public art organization Creative Time, serving as Editor-at-Large for The New Inquiry, organizing global outreach at the International Center for Transitional Justice (ICTJ), and working for political risk research consultancy Eurasia Group.