Director of Creative Strategy

Sam Hinds

Sam Hinds envisions and hones resonant insights from our research.

Sam Hinds is a creative director and strategist who works with experts to hone resonant insights from specialist knowledge. Sam translates new evidence on the effects of technology to reporters, cultural institutes, private sector leadership, and foreign ministries. She has spoken at the University of Oxford, re:publica, Katapult Future Fest, and the School of Visual Arts.

At Data & Society, Sam leads communications, digital content, design and creative ideation, media strategy, and curatorial and cultural partnerships. She spearheaded the launch of foundational work on media manipulation and disinformation online.

Previous roles include directing major exhibition communications for Creative Time, serving as Editor-at-Large for The New Inquiry, running post-genocide accountability projects for the International Center for Transitional Justice, and facilitating global operations at political risk research consultancy Eurasia Group.

Sam represents the third generation of her family to attend university on full scholarship.

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